Richie Gibbs is an award winning golf professional offering personal instruction in the Sacramento Area. He approached me to create his brand identity after seeing another golf brand I designed. Golf has always been close to my heart, so I was eager to jump on the opportunity. As a teen, my first job was picking up golf balls and cleaning carts at the local country club. In golf, it has always been clear to me that to truly succeed in the sport or industry, you have to try harder than the competition. So that's exactly the challenge of this branding assignment – to make a personal golf brand that outshines the rest.
The discovery session I had early on with Richie provided me with a clear vision that I was excited to explore throughout my design process. We wanted the brand to feel modern, but also reminiscent of classic golf branding. You can see this desire come through in the type and color selection. The retro-inspired, organic letterforms in the logotype deliver exceptional character. While the classical green, red and yellow color palette pay homage to historic color palettes within the golf industry.